Paytm is an Indian e-payments and e-commerce brand that was launched in August 2010. The name is an acronym for “Payment Through Mobile”. Paytm started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps including DTH recharge,movie ticket booking,and many others. Headquartered in Uttar Pradesh,India, the company has 3 million offline merchants across India and employs over 13,000 employees.

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Advertiser Name : Paytm

Offers Name : Paytm

Offer Preview Url : https://paytm.com/

Affoy Offer ID : 22

Conversion Flow : User click on the tracking link

User land on Paytm website and made any purchase within cookie period

User successfully paid and consume it’s booking

Top Converting Geo’s : India

Primary Region : India

Campaign Tracking Information

Frequency : Real time on Affoy Panel
Cookie Duration : 30 days
Web Tracking : Yes Available
Mobile Web : Yes Available
App Tracking : Not Available
Deeplink : Available (Please use Base Link)
Multiple conversations : Yes Available
De-Duplication : An affiliate commission paid on the last click

Commission Rates : Login To Check

Validation Process : approx. 30 days

Creatives/Tools Available

1. Banners
2. Coupon-Codes
3. Deep linking
4. Email Newsletter

Promotional Types Publishers are Allowed to Promote for

Text Link
Banner/Display
Deals
Coupons
Cashback
Email (Text) – Shared by Advertiser
Email (HTML) – Shared by Advertiser
Native Ads – Allowed after approval from advertiser
Social Media – Allowed after approval from advertiser
SEM – Only Generic Keyword(s) (Special instructions : Keep Paytm in Negative in all your PPC campaigns )

Promotional Types Publishers are Allowed to Work only after Approval from

Behavioural Retargeting
Custom Email (Text)
Custom Email (HTML)
PPV Traffic
Facebook Ads and other social platform
PPV- On Approval
Sub-Affiliates or Networks – Only after Approval

Promotional Types that Publishers are not allowed to work

POP Traffic
Any Banners/Text Links on Adult Websites
SEM – Google,Yahoo,and Bing
Direct linking to Advertiser website from search engines
SEM – Brand Keywords(s) – Not Allowed
SEM – Brand + Generic Keyword(s) – Not Allowed