One of the most common questions that both affiliates and merchants have -: What are the most popular types of affiliate websites and can you provide us with some examples of these affiliate websites?
In case you are also curious to have knowledge about popular affiliate models and some examples of websites based on these popular affiliate models, this post will surely help you to get a better understanding. Before you read further about different types of affiliate marketing please have a glance over this post – Beginners Guide to Affiliate Marketing to understand what affiliate marketing is all about.
Based on my knowledge and experience of affiliate marketing I have divided affiliate websites in 8 types.
i) Content Websites
ii) Deal Websites (or Blogs ) also known as Deal Aggregators
iii) Coupon Code, Promo Code, Voucher Code websites
iv) Cashback Websites
v) Shopping mall/ Price Discovery Engines
vi) Email List Affiliate Website
vii) Price Comparison shopping.
1. Content-Based Niche Websites – > Content-based Niche websites are the most common examples of Affiliate websites. Good content and Good SEO are essential to the success of Content-based Affiliate websites.
Some examples – Amazon Niche blogs, Review websites
2. Deal Websites (or Blogs ) and Deal Aggregators Affiliate websites ( Again Content Based Website ) -> Deal websites aggregate deals from local deal sites and from a lot of popular and non-popular e-commerce sites. People today are constantly looking for cheapest deals and offers online and that’s why starting a deal website today is a lucrative business. A good knowledge of online merchants and regular research on top offers is a must before you start a Deal website. The deal always is not needed to be a discount deal but as long as it’s a good deal, they fit the bill. Tip -: letting the crowd submit the deals and have a forum kind of score board for contributors and deal popularity could be a great strategy for your Deal website.
Some Examples – www .desidime.com, www .getfreedeals.co.in , www.freekaamaal.com
3.Coupon Code, Promo Code, Voucher Code websites – This one is favorite to affiliate marketers and therefore there is a gigantic number of these around, just search for a store name+coupon combination (e.g.: amazon coupon or Yatra latest coupon) to see them.
Some examples – www.voucherscode.in, www.grabon.com, www.couponzguru.com
4.Cashback Websites – A cashback website also known as a reward website and as the name suggests it pays its members a percentage of money earned when they purchase goods and services via its affiliate links. In this model customer instead of visiting the retailer website directly visit retailer by following a link from a cashback website. In return the cash back website generates a monetary reward for the customer. The cashback website receives a predetermined commission from the retailer and share some part from it to the customer who made the purchase. Payment to customers is generally made to the user in the form of bank transfers, gift vouchers, bank checks, via pay pal etc. Most of the cashback websites place a threshold on a customer’s account such that a user may need to earn a minimum amount of transactions in order to be able to receive a reward.
- www. pennyful.in
5. Shopping Mall Websites/Price Discovery Engine – Just like shopping malls this type of affiliate websites includes products from multiple merchants “under one roof”. Most of these websites use XML feeds from numerous merchants to update new content.
6.E-Mail List Affiliate Websites – These are the websites with gigantic opt-in email database i.e. websites where people voluntarily sign up to be part of them or sometimes for a small fee or reward or they can be websites where people are paid to see advertisements. Such websites usually make use of a technique known as e-mail drip marketing which is a form of e-mail marketing where a company sends e-mail messages with affiliate links to its subscribers list on a scheduled basis using e-mail marketing software. e.g. High Traffic websites
7.Comparison Shopping Websites/Price Comparison Sites – these types of affiliate websites use merchants’ data feeds or sometimes do data scrapping to offer their users a comparison shopping experience. These websites combine a number of social media techniques with comparison shopping and create a truly engaging end-user experience.