Guide : How to Go Viral on Social Media – 22 Tested Formula’s

 22 tested Tips to Go Viral through Social Media

No one can deny the power of the virus. Well i am not talking about computer Virus, i am talking about the sharable one, the internet Kind also known as Viral marketing . 

Viral marketing refers to marketing techniques that use pre-existing social networks like facebook, twitter etc and other technologies to produce increases in brand awareness or to achieve other marketing objectives . Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages.

going viral

 

Mathematically speaking Virality = shares * Clicks

    1. Make Sharable content by Sharable content i mean -: you need to find a happy medium between entertainment and emotional content.In short it should be entertaining and can trigger  emotional response,that touches your audience in some way. The content piece that works best are uplifting and make people feel good about themselves and others. Facebook is full of this kind of content.                                                                                                                                                                                                         
    2. It should be clickable and easy to share ( Make sure you have right buttons like Facebook, Twitter handle’s ). Check in the below screenshot Facebook and twitter Share buttons are located just below the Post title.      Screen Shot 2016-07-19 at 10.22.10 am
    3. Right Platform  – Something that could go viral on Facebook would not go viral on Linkedin. It’s always a good idea to blend it all Together ( Fb, Twitter , Quora, Stumbleupon , Youtube,Reditt )  and see what works best. For e.g. If you can get on the front page of Reddit, you could get thousands views within no time. They have a great system in place where other users upvote or downvote your submission, and the more upvotes it gets, the more it will be pushed to the front of the page.My list of Top Platforms where you should post your content includes facebook, Quora,Twitter, linkedin, Google+, Youtube,Foursquare, Tumblr, Reditt, Pinterest and StumbleUpon. To make things easy you can use Social Media Management Applications like HootSuits,Tweetdeck,Seesmic, SocialOOmph,Ping.fm etc
    4. Try to make things simple as people love simplicity e.g. a content piece on Bollywood or some trending topics will go more viral as compared to a article on rocket science
    5. Make sure your content is relatable to your audience, people love things that are relatable. For finding what is relatable Focus on Current Events and trends …If something is current, you have a better chance of getting your content viewed because people are searching for it on Google, on Twitter and everywhere else. Keep an eye on the Google News section and check out Google Trends. And news breaks first almost always on Twitter.
    6. People like things that are snarky or that they can be snarky about
    7. Orignality helps –  Something new, something original always works if presented in the right manner.
    8. Unexpected things that creates buzz works  –  Things that are out-of-the-ordinary, very unusual, and extremely interesting.Something out of Box helps ..think HATKE…  e.g. Why this kolaveri di
    9. Dramatize things come up with some awe-inspiring tales, people love drama, nobody care’s about your Company’s name or Logo.
    10. Cute things also works – :  Laughing babies, crazy cats, dogs doing tricks, etc
    11. How to Content  e.g How to Guide works ..
    12. Top 10 ways , Top 20 Tips etc do works.
    13. Giving freebies works. Free is one of the strongest keyword on Internet.
    14. Interactive content works – Leaving room for connections and conversation is always a good idea and it can be easily done by Contests and Giveaways.Simply give your audience something of value to start a conversation and the best way to do that is to start a contest. By starting a contest you can get people to like your Facebook page, follow you on Twitter and even require them to have to tweet about the contest or post it on their Facebook profile to get even more people in. Today a lot of successful social media campaigns make good use of contests and giveaways to keep their current audience engaged and attract new people and the best part is that you have a no. of tools like wordpress plugins,facebook applications,webengage etc available to do so…
    15. Timings –:  Just like any other thing in life, timing is important . Watch your timing, timing is everything and you need to have a sense of whether or not the time is right for the content you’re hoping to go viral
    16. Look beyond your Audience -:  Your audience will share your stuff, it’s their friend that you really have to focus on and get them on board..if they share you will go viral.
    17. Your headline is most important part of your content piece,  Make sure your headline creates a sense of Curiosity e.g. : Headline 1 : Now THIS Is Why Shimla is one of the biggest and most loved hill station in World                                           or

              Headline 2: Shimla : One of the hill station in Himachal Pradesh  

   18. Use Multimedia – for instance a research shows Photo’s posts have 3-4x the engagement, links on photo posts to your content get 10-30% increase in clicks. Use Info-graphics, they have a habit of going Viral. Use Videos if possible -: Video’s are most Viral form of multimedia –  You must have seen various catchy and viral videos on YouTube,must have laughed and then shared with your friends. And that’s exactly what you need from your audience. To make your video go viral make sure you make it good enough to drive vistors back to your site,post it at as many sites you can  at least ask your friends to rate it positively and share it, use commenting option in youtube and try to create some kind of controversy. Make a catch title something that arise cusiosity like something with phrases like “behind the scenes,” and “leaked video.” . Make sure you are using right thumbnail, thumbnails with clear image (shows picture quality) and with a picture of a person or two works best. Choose tags rightly, play on longtail keywords by going as specific as possible.

     19. Experimentation is Vital – You will be wrong 90% of time, accept it , move on. A/B testing works well there is always a another and better way to do something.

20.Try to get noticed by someone Famous – on internet we all know a number of social media celebrities, who have big fan following on Facebook, Twitter, forums and other social media platforms. If they share your content chances of getting viral get multiplied.

     21. Ask your users for a favor and try to do so in a innovative way, don’t simply ask Like us on facebook, follow on twitter etc

   22. Keep trying: Chances are rare that you will succeed in first attempt  keep trying and keep on making things better and better. Don’t let a few failed attempts demoralize you, so keep trying.

Examples of some websites who Knows how to get Viral

  • www.buzzfeed.com
  • www.2leep.com
  • www.storypick.com
  • www.mensxp.com
  • www.9gag.com
The right time to share this content piece is …. Right now!. If you like this don’t hesitate in sharing, using sharing widget on right or sharing button below 🙂

Guide : How to Pick Best Domain Name for Your Business

10 Domain name Tips and Tools to Select Perfect Domain name

Selecting the perfect domain name for your website/affiliate business  is the most vital, and oftentimes hardest, step in establishing a web presence. Based on our research here are top 10 tips to choose best domain  name.

Brainstorm with your top keywords – Its good to start with some 3-4 keywords in mind that relates to your niche. A good domain name is one that can tell your visitor in a gist what the site is all about.  It is best to have a site name which is a really descriptive to your niche.Out of all the domains names available i personally choose affiliatemarketingindia because that what this blog is all about. example -: For instance if you are starting up with coupon website you might start with words like coupon code, promo codes, voucher codes etc and then play around with these words to make something relative. Note -: When you start searching  you will discover all generic keywords, all good domains that you wish to buy were already taken 🙁 however you can play around and get some good names. 

Branded Domain Vs Domain with Keywords  which is better ?

Branded Domains -: If you committed for long term engagement, go for names that could be converted into brands like Lifehacker, Desidime, or even the big one’s flipkart, youtube,facebook and so on. Its best to have unique domain name. Avoid domain names that are too similar to existing one. Most of  the times affiliates choose domains that are simply the plural, hyphenated or misspelled version of an already established popular affiliate websites,initially it will get some free traffic however   its a very bad idea if you are looking long term perspective, this strategy only works if you are creating numerous micro websites for a number of keywords.

Domains with Keywords -: If you are creating a micro-niche site, it’s always a good idea to go for name which has Keyword in it.

.com domain should be your top priority, in case .com domain is not available go for country specific domain like .in or .co.in for India. .ORG and .NET are not good options for affiliate sites most people who use the web still make the automatic assumption that .com is the only available thing.If you’re targeting primarily to users in a single country then consider using that country’s top-level domain.

If you are willing to spend some extra money protect your brand with other extensions.

Dont complicate – Keep the name as short as possible, easy to remember, easy to type

Make Sure that there will be no trademark or other legal problems with the domain name you choose.

Remember, you don’t *own* your domain name forever. You’re just renting it from a domain registrar for a specific period so don’t let your domain name expire and do try to register it for long time as it will also help you in SEO. You will also get some big discounts when you register  for long time. If you are really serious 10 years is best else go for 5 or 3 years.

Dont hurry , take as much time as possible to get that domain name in your mind before you start your site or business, domain name change at a later stage could be a costly affair.

Register your domain with a good registrar, i personally use godaddy, as this one is world biggest domain Registrar. For indian customers BigRock is also a good option.Other popular names in this industry includes register.com, Namecheap,networksolutions.

Still Confused-:  experiment with these popular domain name suggestion tools to search your perfect domain.

Top 6 domain suggestion Tools

  1. www.domai.nr
  2. www.dotomator.com
  3. www.bustaname.com
  4. www.domainsbot.com
  5. www.stuckdomains.com
  6. www.nameboy.com

Some Examples of Good Domain Names based on my personal liking’s 🙂

  • match.com
  • olx.in
  • money.co.uk
  • Cheapairtickets.com
  • freecoupons.com
  • myntra.com
  • shaadi.com
  • naukri.com
  • Fatwallet.com
  • Vouchercodes.in
  • desidime.com
  • Digg.com
Bad domain names
Don’t make any sense  e.g Keyword + anything.com , just check out  Coupon + anything. e.g. couponlava.com

Sometimes funny -: Looking to buy a Pen, check out Pen island
domain name www.penisland.com 🙂

Mis spell e.g myntra.com becomes muntra.com
Domain with hyphens

  • www.book-flights.com
  • www.voucher-codes.com, 
  • www.new-promocodes.com/

Guide : How much Money and Resources do it Takes to Start a Affiliate Marketing Business

How Much Money Do I Need To Start Affiliate Marketing?

You can start as a affiliate marketer with virtually no money, sign up for a network or a affiliate campaign for free and start promoting it by creating free blogs , social media etc however if you are serious and are looking to take it as a profession.You DO need a good budget available to you before you start Affiliate Marketing.

Initially no-one makes money straight away with affiliate marketing especially when you are a newbie and have no knowledge of traffic sources, networks , what to promote , what not to promote. You should expect to lose some money initially ,whilst you are learning the game.

If you planning to become a media buyer you will spend most of the money on buying traffic for your campaigns and some amount on spy tools, tracking services (like volumm )creating Landing pages etc

If you are planning to create a affiliate website you have to invest a good amount of money in buying hosting, email services, tech development, designing, buying traffic, SEO tools etc depending on what you outsource and what you do on your own.
For Media buyers generally, you’ll need a budget of around INR 50,000 to INR 300,000 over a couple of months. You need at-least 50,000 to 100,000 to test different campaigns , different traffic sources. The probability of getting success in your first campaign is very less , you need to try atleast 5-6 campaigns before you start understanding the game and make your first campaign Profitable.

Also, for new-bies i will suggest to have a minimum budget of INR 50,000 ( 700$ ) kept aside for doing various courses on affiliate marketing, getting membership of some good paid affiliate marketing forums.
Based on my experience and assumptions i have created 3 affiliates below, with their costing and revenue in affiliate marketing.

Ameatuar Affiliate Professional affiliate Super Affiliate
Scale 1 person operation out of home or a hostel room. Either as a hobby or just a experiment as a side business 2-3 people partnership. Most probably a primary source of income Seriously in business
Indicative Income 25000/ Month 1 Lakh + per month 5-8 Lakhs per month
Ave no. of  Validated Sales 225/Month (7-8 per day ) 1500+ month (50+ sales ) 5000 (150-200 per day)
2800/Year 18000-25000/year 50000-60000/year
Typical IT infrastructure CMS like wordpress,Joomla,Forums,affiliate sripts etc Self made CMS, Magento,Affiliate scripts or any CMS with customization Self-made CMS or other Scripts/magento/other CMS with customizations
Legal status and formalities Proprietorship: Valid Bank account and PAN card Proprietorship: PAN card, VAT / CST No. Pvt. Ltd. / LLC:VAT/CST, Accounts, Audits, Payroll
Employee count (excluding founders) 0 < 5 (mostly temp / ad hoc skills) 5 – 10 (including professional skills – tech, marketing, accounting etc.)
Setup cost + Yearly Cost
Legal formalities 0 10,000 100,000
IT infrastructure ( e.g. Laptops, Furniture, Modems ) 40000 300,000 400,000
Office space (Assuming Delhi) 0 20,000 40,000
Other ( Domains,web-hosting, licenses, web tools ) [ Yearly ] 15000 40,000 60,000
Total initial investment INR. 55000 INR 370000 600,000
Ongoing costs (monthly)
Employee salaries 0 60,000 250,000
IT infrastructure 0 1000 – 5,000 5,000 – 10,000
Office rental 0  10,000-15000 15,000 –20,000
Utilities (Power, Internet, Maintenance) 1500 2,000 – 5,000 4,000 – 10,000
Freelancing (e.g. Designing) 1000
Marketing/Branding 3000 10,000 50,000
Total 5500 90,000 330000
Total Yealy 66000 1080000 3960000
Total Cost (Setup + Ongoing) 121000 1450000 4290000
Turnover Yearly 300,000 3000000 8000000
Net Profit (yearly) 179,000 1550000 3710000
Avg commission per sale (After Tds deduction)           INR 150 per sale                                 INR 150 Per Sale                                                 INR 150 per sale
Summary » Zero fixed costs means risk of losing money is low. » You are in business if you have reached this scale.
»You know Affiliate marketing, affiliate business models, SEO, PPC  etc » Fixed costs are mostly salaries. Need to plan your hiring well
» Hard to scale since you will not be spending money on SEO / marketing ) » Marketing cost will come down after 3-4 months as you build a base of loyal customers

Assmptions

  • You cleary understand Affiliate marketing/ Digital marketing.
  • Avg Commission per sale is taken as 150 per sale, we have only considered CPS campaign (you could also promote other type like Cost per lead, Cost per click)
  • Calculations are done on Validated sales ( To get 8 validated sales, approximately you need to deleiver averge 10 sales i.e. on an average 80% sales get validated )
  • Major Costs include Human resource ( monthly cost ) and IT eqipments like Laptops/Destops, etc
  • Marketing Costs will be higher Initially and will come down after 3-4 months as you build a base of loyal customers
  • You work on popular affiliate model like coupon website, daily dealswebsite,price comparison or affiliate site in niche sector.