Guide : How to Pick Best Domain Name for Your Business

10 Domain name Tips and Tools to Select Perfect Domain name

Selecting the perfect domain name for your website/affiliate business  is the most vital, and oftentimes hardest, step in establishing a web presence. Based on our research here are top 10 tips to choose best domain  name.

Brainstorm with your top keywords – Its good to start with some 3-4 keywords in mind that relates to your niche. A good domain name is one that can tell your visitor in a gist what the site is all about.  It is best to have a site name which is a really descriptive to your niche.Out of all the domains names available i personally choose affiliatemarketingindia because that what this blog is all about. example -: For instance if you are starting up with coupon website you might start with words like coupon code, promo codes, voucher codes etc and then play around with these words to make something relative. Note -: When you start searching  you will discover all generic keywords, all good domains that you wish to buy were already taken 🙁 however you can play around and get some good names. 

Branded Domain Vs Domain with Keywords  which is better ?

Branded Domains -: If you committed for long term engagement, go for names that could be converted into brands like Lifehacker, Desidime, or even the big one’s flipkart, youtube,facebook and so on. Its best to have unique domain name. Avoid domain names that are too similar to existing one. Most of  the times affiliates choose domains that are simply the plural, hyphenated or misspelled version of an already established popular affiliate websites,initially it will get some free traffic however   its a very bad idea if you are looking long term perspective, this strategy only works if you are creating numerous micro websites for a number of keywords.

Domains with Keywords -: If you are creating a micro-niche site, it’s always a good idea to go for name which has Keyword in it.

.com domain should be your top priority, in case .com domain is not available go for country specific domain like .in or .co.in for India. .ORG and .NET are not good options for affiliate sites most people who use the web still make the automatic assumption that .com is the only available thing.If you’re targeting primarily to users in a single country then consider using that country’s top-level domain.

If you are willing to spend some extra money protect your brand with other extensions.

Dont complicate – Keep the name as short as possible, easy to remember, easy to type

Make Sure that there will be no trademark or other legal problems with the domain name you choose.

Remember, you don’t *own* your domain name forever. You’re just renting it from a domain registrar for a specific period so don’t let your domain name expire and do try to register it for long time as it will also help you in SEO. You will also get some big discounts when you register  for long time. If you are really serious 10 years is best else go for 5 or 3 years.

Dont hurry , take as much time as possible to get that domain name in your mind before you start your site or business, domain name change at a later stage could be a costly affair.

Register your domain with a good registrar, i personally use godaddy, as this one is world biggest domain Registrar. For indian customers BigRock is also a good option.Other popular names in this industry includes register.com, Namecheap,networksolutions.

Still Confused-:  experiment with these popular domain name suggestion tools to search your perfect domain.

Top 6 domain suggestion Tools

  1. www.domai.nr
  2. www.dotomator.com
  3. www.bustaname.com
  4. www.domainsbot.com
  5. www.stuckdomains.com
  6. www.nameboy.com

Some Examples of Good Domain Names based on my personal liking’s 🙂

  • match.com
  • olx.in
  • money.co.uk
  • Cheapairtickets.com
  • freecoupons.com
  • myntra.com
  • shaadi.com
  • naukri.com
  • Fatwallet.com
  • Vouchercodes.in
  • desidime.com
  • Digg.com
Bad domain names
Don’t make any sense  e.g Keyword + anything.com , just check out  Coupon + anything. e.g. couponlava.com

Sometimes funny -: Looking to buy a Pen, check out Pen island
domain name www.penisland.com 🙂

Mis spell e.g myntra.com becomes muntra.com
Domain with hyphens

  • www.book-flights.com
  • www.voucher-codes.com, 
  • www.new-promocodes.com/

Guide : How much Money and Resources do it Takes to Start a Affiliate Marketing Business

How Much Money Do I Need To Start Affiliate Marketing?

You can start as a affiliate marketer with virtually no money, sign up for a network or a affiliate campaign for free and start promoting it by creating free blogs , social media etc however if you are serious and are looking to take it as a profession.You DO need a good budget available to you before you start Affiliate Marketing.

Initially no-one makes money straight away with affiliate marketing especially when you are a newbie and have no knowledge of traffic sources, networks , what to promote , what not to promote. You should expect to lose some money initially ,whilst you are learning the game.

If you planning to become a media buyer you will spend most of the money on buying traffic for your campaigns and some amount on spy tools, tracking services (like volumm )creating Landing pages etc

If you are planning to create a affiliate website you have to invest a good amount of money in buying hosting, email services, tech development, designing, buying traffic, SEO tools etc depending on what you outsource and what you do on your own.
For Media buyers generally, you’ll need a budget of around INR 50,000 to INR 300,000 over a couple of months. You need at-least 50,000 to 100,000 to test different campaigns , different traffic sources. The probability of getting success in your first campaign is very less , you need to try atleast 5-6 campaigns before you start understanding the game and make your first campaign Profitable.

Also, for new-bies i will suggest to have a minimum budget of INR 50,000 ( 700$ ) kept aside for doing various courses on affiliate marketing, getting membership of some good paid affiliate marketing forums.
Based on my experience and assumptions i have created 3 affiliates below, with their costing and revenue in affiliate marketing.

Ameatuar Affiliate Professional affiliate Super Affiliate
Scale 1 person operation out of home or a hostel room. Either as a hobby or just a experiment as a side business 2-3 people partnership. Most probably a primary source of income Seriously in business
Indicative Income 25000/ Month 1 Lakh + per month 5-8 Lakhs per month
Ave no. of  Validated Sales 225/Month (7-8 per day ) 1500+ month (50+ sales ) 5000 (150-200 per day)
2800/Year 18000-25000/year 50000-60000/year
Typical IT infrastructure CMS like wordpress,Joomla,Forums,affiliate sripts etc Self made CMS, Magento,Affiliate scripts or any CMS with customization Self-made CMS or other Scripts/magento/other CMS with customizations
Legal status and formalities Proprietorship: Valid Bank account and PAN card Proprietorship: PAN card, VAT / CST No. Pvt. Ltd. / LLC:VAT/CST, Accounts, Audits, Payroll
Employee count (excluding founders) 0 < 5 (mostly temp / ad hoc skills) 5 – 10 (including professional skills – tech, marketing, accounting etc.)
Setup cost + Yearly Cost
Legal formalities 0 10,000 100,000
IT infrastructure ( e.g. Laptops, Furniture, Modems ) 40000 300,000 400,000
Office space (Assuming Delhi) 0 20,000 40,000
Other ( Domains,web-hosting, licenses, web tools ) [ Yearly ] 15000 40,000 60,000
Total initial investment INR. 55000 INR 370000 600,000
Ongoing costs (monthly)
Employee salaries 0 60,000 250,000
IT infrastructure 0 1000 – 5,000 5,000 – 10,000
Office rental 0  10,000-15000 15,000 –20,000
Utilities (Power, Internet, Maintenance) 1500 2,000 – 5,000 4,000 – 10,000
Freelancing (e.g. Designing) 1000
Marketing/Branding 3000 10,000 50,000
Total 5500 90,000 330000
Total Yealy 66000 1080000 3960000
Total Cost (Setup + Ongoing) 121000 1450000 4290000
Turnover Yearly 300,000 3000000 8000000
Net Profit (yearly) 179,000 1550000 3710000
Avg commission per sale (After Tds deduction)           INR 150 per sale                                 INR 150 Per Sale                                                 INR 150 per sale
Summary » Zero fixed costs means risk of losing money is low. » You are in business if you have reached this scale.
»You know Affiliate marketing, affiliate business models, SEO, PPC  etc » Fixed costs are mostly salaries. Need to plan your hiring well
» Hard to scale since you will not be spending money on SEO / marketing ) » Marketing cost will come down after 3-4 months as you build a base of loyal customers

Assmptions

  • You cleary understand Affiliate marketing/ Digital marketing.
  • Avg Commission per sale is taken as 150 per sale, we have only considered CPS campaign (you could also promote other type like Cost per lead, Cost per click)
  • Calculations are done on Validated sales ( To get 8 validated sales, approximately you need to deleiver averge 10 sales i.e. on an average 80% sales get validated )
  • Major Costs include Human resource ( monthly cost ) and IT eqipments like Laptops/Destops, etc
  • Marketing Costs will be higher Initially and will come down after 3-4 months as you build a base of loyal customers
  • You work on popular affiliate model like coupon website, daily dealswebsite,price comparison or affiliate site in niche sector.

Affiliate Marketing Facts – India

Some Affiliate marketing Facts

  • In 1996,Amazon.com launched the first affiliate program on the internet  however it is believed there are also many adult sites that dabbled in the affiliate marketing concept before Amazon.com picked it up.
  • Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer
  • CJ is world biggest affiliate network, Tradedoubler is biggest European network. 
  • PayOOM, OMG, Tyroo and DGM are leading affiliate networks in India. 
  • The Amazon Affiliate program is a biggest affiliate program on the globe.
  • Around 50% of publishers say they own and use 2 to 5 websites to promote the affiliate programs they have joined and are joined to different networks.
  • SEM ( seo + ppc ) drives most of the traffic to affiliate websites , followed by email marketing and social media.
  • Affiliate networks are pure performance networks, affiliate are only paid for predetermined action like click, sale, lead or customer acquisition.
  • WordPress is most popular platform used by most affiliates across the world.
  • Most popular  affiliate models are coupon websites, deal websites, price comparison websites,cashback websites and shopping directories
  •  Travel/Retail Verticals are the two biggest affiliate categories in India
  • The Retail and Travel Verticals are the most competitive for affiliate activity across the world.
  •  95% + of affiliates in India are males
  • Almost all affiliates in India are self funded with few expectations like mysmartprice , cuoponation ,cashkaro are funded affiliate websites.
  • The first Affiliate Summit, held in New York in November 2003, had 200 attendees.
  • There are more than 400 CPA networks in USA and around 20 in India.
  • The biggest problem of indian affiliates is long payment cycle (60-90 days from month end ),
  • California, the world’s 7th largest economy, has more than 25,000 publishers. (Performance Marketing Alliance. India have around 6000 affiliates.
  • Most used ways which most affiliate use when adding affiliate links are Generic Text Links followed by Banners, ProductFeeds/DataFeeds, 3rdPartyApplications,VoucherCodeFeeds,WordPressPlugins Videos
  • Tracking Reliability, payment frequency   and quality of the merchants are the most important factors affiliate choose while working with an affiliate network.