Affiliate Marketing Facts – India

Some Affiliate marketing Facts

  • In 1996, launched the first affiliate program on the internet  however it is believed there are also many adult sites that dabbled in the affiliate marketing concept before picked it up.
  • Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer
  • CJ is world biggest affiliate network, Tradedoubler is biggest European network. 
  • PayOOM, OMG, Tyroo and DGM are leading affiliate networks in India. 
  • The Amazon Affiliate program is a biggest affiliate program on the globe.
  • Around 50% of publishers say they own and use 2 to 5 websites to promote the affiliate programs they have joined and are joined to different networks.
  • SEM ( seo + ppc ) drives most of the traffic to affiliate websites , followed by email marketing and social media.
  • Affiliate networks are pure performance networks, affiliate are only paid for predetermined action like click, sale, lead or customer acquisition.
  • WordPress is most popular platform used by most affiliates across the world.
  • Most popular  affiliate models are coupon websites, deal websites, price comparison websites,cashback websites and shopping directories
  •  Travel/Retail Verticals are the two biggest affiliate categories in India
  • The Retail and Travel Verticals are the most competitive for affiliate activity across the world.
  •  95% + of affiliates in India are males
  • Almost all affiliates in India are self funded with few expectations like mysmartprice , cuoponation ,cashkaro are funded affiliate websites.
  • The first Affiliate Summit, held in New York in November 2003, had 200 attendees.
  • There are more than 400 CPA networks in USA and around 20 in India.
  • The biggest problem of indian affiliates is long payment cycle (60-90 days from month end ),
  • California, the world’s 7th largest economy, has more than 25,000 publishers. (Performance Marketing Alliance. India have around 6000 affiliates.
  • Most used ways which most affiliate use when adding affiliate links are Generic Text Links followed by Banners, ProductFeeds/DataFeeds, 3rdPartyApplications,VoucherCodeFeeds,WordPressPlugins Videos
  • Tracking Reliability, payment frequency   and quality of the merchants are the most important factors affiliate choose while working with an affiliate network.

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