Affiliate Marketing Facts – India

Some Affiliate marketing Facts

  • In 1996,Amazon.com launched the first affiliate program on the internet  however it is believed there are also many adult sites that dabbled in the affiliate marketing concept before Amazon.com picked it up.
  • Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer
  • CJ is world biggest affiliate network, Tradedoubler is biggest European network. 
  • PayOOM, OMG, Tyroo and DGM are leading affiliate networks in India. 
  • The Amazon Affiliate program is a biggest affiliate program on the globe.
  • Around 50% of publishers say they own and use 2 to 5 websites to promote the affiliate programs they have joined and are joined to different networks.
  • SEM ( seo + ppc ) drives most of the traffic to affiliate websites , followed by email marketing and social media.
  • Affiliate networks are pure performance networks, affiliate are only paid for predetermined action like click, sale, lead or customer acquisition.
  • WordPress is most popular platform used by most affiliates across the world.
  • Most popular  affiliate models are coupon websites, deal websites, price comparison websites,cashback websites and shopping directories
  •  Travel/Retail Verticals are the two biggest affiliate categories in India
  • The Retail and Travel Verticals are the most competitive for affiliate activity across the world.
  •  95% + of affiliates in India are males
  • Almost all affiliates in India are self funded with few expectations like mysmartprice , cuoponation ,cashkaro are funded affiliate websites.
  • The first Affiliate Summit, held in New York in November 2003, had 200 attendees.
  • There are more than 400 CPA networks in USA and around 20 in India.
  • The biggest problem of indian affiliates is long payment cycle (60-90 days from month end ),
  • California, the world’s 7th largest economy, has more than 25,000 publishers. (Performance Marketing Alliance. India have around 6000 affiliates.
  • Most used ways which most affiliate use when adding affiliate links are Generic Text Links followed by Banners, ProductFeeds/DataFeeds, 3rdPartyApplications,VoucherCodeFeeds,WordPressPlugins Videos
  • Tracking Reliability, payment frequency   and quality of the merchants are the most important factors affiliate choose while working with an affiliate network.
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